Moog Filtered Ale to Add Buzz to BMF Fundraising

Bob Moog Foundation Unites with Asheville Brewing Company to Launch “Moog Filtered Ale”

Proceeds of Limited Edition Brew to Benefit Foundation


Asheville Brewing Company and the Bob Moog Foundation are proud to announce the launch of the limited edition Moog Filtered Ale, a pale beer named in honor of synthesizer pioneer Bob Moog. The beer will be available beginning May 27, 2010 at the Foundation’s fundraising event, Moogus Operandi featuring synthesizer wizard Erik Norlander. All profits from the sale of the beer will be donated to the Bob Moog Foundation to benefit their projects. The beer is being released in conjunction with Bob’s May 23 birthday.

Moog Filtered Ale Label by Phil Cheney

Moog Filtered Ale will be be distributed nationally and internationally in 22-ounce bottles through Asheville’s Bruisin’ Ales and will be available on tap in various locations throughout Western North Carolina. The beer will be sold from May 27 through July 31, after which it will no longer be available.

“Moog Filtered Ale is an American-style pale ale with distinctive notes of caramel and pine. It’s a very accessible beer that reflects the Moog legacy. I’ve been a fan of Bob Moog since college, and I am excited to present a beer in honor of an American pioneer,” says Doug Riley, brewer and part owner of the Asheville Brewing Company.

Asheville Brewing has been making outstanding craft beers since 1998 and has won several awards for its beers. As an active supporter of local non-profit groups they are thrilled to be working with the Bob Moog Foundation, whose work is innovative and historical. Through Moog Filtered Ale, Asheville Brewing aims to support the interactive educational programs that the Foundation is developing to teach science through music as well as the eventual creation of a Moogseum.

Asheville Pizza Company President Mike Rangel says, “We are thrilled to be working with the Bob Moog Foundation to help keep Bob’s vision and legacy alive. By donating the profits from Moog Filtered Ale, we will be supporting innovative science education through the Foundation’s MoogLab outreach project. We are proud to be joining some of the larger beer companies in supporting important educational work in our community. Moog Filtered Ale is absolutely the most exciting project our company has been involved in.”

Michelle Moog-Koussa, Executive Director of the Bob Moog Foundation, comments, “Creating Moog Filtered Ale with the Asheville Brewing Company has been a rewarding project. We are very grateful to Mike Rangel and Doug Riley for their support of our innovative projects, which will benefit Western North Carolina and beyond. The unique partnership between the Asheville Brewing Company and the Bob Moog Foundation marks a true match of venture philanthropy and creative fundraising in a economically precarious environment. The proceeds from this project will assist us in continuing our important work.”

The colorful label for the Ale was designed by Asheville artist Phil Cheney. The label, an original graphic in vibrant shades of purple, green, and orange, shows Bob Moog leaning over a keyboard with musical notes, synthesizer knobs, and patch cables floating from his head. In the upper right hand corner of the label, “76” commemorates Bob’s May 23 birthday.

A launch party for Moog Filtered Ale will be held on May 27, 2010, at the Orange Peel in Asheville. The event, Moogus Operandi, will feature virtuoso synthesist Erik Norlander and his massive custom modular synthesizer, affectionately called “the Wall of Doom.” An auction of Moog-inspired art will be held on eBay a week prior to the event and will conclude the night of the event.

Tickets to the event are $10 in advance and $12 at the door and can be purchased through the Orange Peel.

The Ale will be sold exclusively by Greenlife Grocery, the Orange Peel, and Asheville Pizza and Brewing Company from May 27 through May 30. Beginning May 31, Moog Filtered Ale will be available for international retail distribution in bottles exclusively through Bruisin’ Ales. It will be available on tap throughout western North Carolina.

8 Responses to “Moog Filtered Ale to Add Buzz to BMF Fundraising”

  1. New Moog Beer Lets You Drink To Bob Moog & Support The Bob Moog Foundation While You’re At It! » Synthtopia

    […] Brewing Company and the Bob Moog Foundation have launched a limited edition Moog Filtered Ale, a pale beer named in honor of synthesizer […]

  2. Douglas James

    Hi everybody. What a great event with Erik Norlander performing. How would I get some Moog Filtered Ale seeing that I live in the Oakland/S.F. Bay area in California? Thank you very much..Douglas James
    Hi Michelle!

  3. New Moog Beer Lets You Drink To Bob Moog & Support The Bob Moog Foundation While You’re At It! | Music Production Info

    […] on May.06, 2010, under synthtopia.com news Asheville Brewing Company and the Bob Moog Foundation have launched a limited edition Moog Filtered Ale, a pale beer named in honor of synthesizer […]

  4. Michelle Moog-Koussa

    Michelle Moog-Koussa

    Hi Douglas,

    You can order through Bruisin’ Ales. They are distributing nationally and internationally for us. Check them out at http://www.bruisin‘-ales.com. They’ll have the beer starting May 31st.

    Great to hear from you. Gotta get you some of our info — you are on my to-do list for sure! Hang in there with me!

    Michelle

  5. Moog-Inspired Art Auctioned on eBay | The Bob Moog Foundation

    […] California, Erik Norlander, and  a legendary Moog modular synthesizer from 1967, the release of Moog Filtered Ale from Asheville Brewing Company, and a MoogLab interactive exhibit. Those who attend the event […]

  6. Michelle Moog-Koussa

    Michelle Moog-Koussa

    Hi Douglas!

    You can get MFA from http://www.bruisin-ales.com. Go to their shipping link for instructions.

    We will also be producing a CD/DVD combination of Moogus Operandi. That should be out in a few months! It was a fantastic event and we’ll look forward to sharing it with everybody!

    Take care!
    Michelle

  7. Thank you Moogus Operandi Sponsors! | The Bob Moog Foundation

    […] Asheville Pizza & Brewing Company – For the financial sponsorship of the event, the assistance planning the promotion,  the copious amounts of delicious food that helped feed the hungry musicians and for brewing that amazing Moog Filtered Ale! […]

  8. Moog Filtered Ale to Add Buzz to BMF Fundraising | The Bob Moog Foundation « The USB Soundcard

    […] Posted by theusbsoundcard on October 4, 2011 · Leave a Comment  http://www.moogfoundation.org/images/mf_sn_.swf via moogfoundation.org […]

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