Exclusively for Moogfest 2012, the Bob Moog Foundation and David VanKoevering have joined forced to bring Moog Is Now:  A historical exhibition and sale of vintage Moog-inspired albums. The show celebrates the early use of Moog synthesizers in popular music, with recordings spanning from 1967 to the late 1970s.

The Foundation will share an installation of over 70 unique albums, both iconic and little known, to accompany the sale of over 300 albums. Both the installation and sale draw from VanKoevering’s extensive private collection with some items signed by Bob Moog. The signed albums will be part of an exclusive silent auction.

The collection on display and for sale will include recordings from such artists as: Wendy Carlos, Jean-Jacques Perry, Gershon Kingsley, Mort Garson, Isao Tomita, the Beatles, Kraftwerk, Michael Iceberg, Harry Brewer, Ralph Carmichael, Chick Corea, Paul Beaver, Bernie Krause and Jan Hammer. Each album will be sold with a Certificate of Authenticity.

Moog Is Now is a unique opportunity for the novice or experienced collector to grow (or start!) their record collection with items that share a historic provenance while supporting a worthy non profit! A portion of the proceeds from the record sales will be donated to the Bob Moog Foundation.

David VanKoevering is a lifelong colleague and friend of Bob Moog. He began working with R.A. Moog, Co. shortly before the Minimoog was first developed. When the Minimoog was released, and met with initial mild success, VanKoevering pioneered the sale of the instrument, opening the market from a few hundred instruments to several thousand. His marketing saavy, legendary within the industry, has led him to be referred to as the man who brought the Minimoog to the world.  The title of the event originates from a slogan that VanKoevering used in his marketing effort for the Minimoog in the 1970s.

Moog Is Now will be open in the lobby of the Diana Wortham Theatre at Pack Place from 12-6 PM on Friday and Saturday of Moogfest and Sunday from 1-5 PM.  VanKoevering will be present during those hours. This event is open to the public.