Announcing Moogus Operandi, May 27th, 2010

Synthesizer Virtuoso Erik Norlander and His Massive “Wall of Doom” Modular Synthesizer Featured in Upcoming Concert Event

The Bob Moog Foundation is proud to announce its spring concert event Moogus Operandi,  honoring the pioneering work and legacy of synthesizer maverick Robert Moog, to be held on May 27, 2010 at the Orange Peel in Asheville, North Carolina. The event will be a celebration of the Moog legacy through music, art and mulitmedia entertainment. Tickets are $10 in advance and $12 at the door the night of the event.

Northern California based synthesizer virtuoso Erik Norlander (ASIA featuring John Payne, Rocket Scientists, Lana Lane) will headline the evening, performing songs from his new album, The Galactic Collective. Norlander, an accomplished rock, electronic and symphonic keyboardist known for his command of vintage and cutting edge synthesizer technology alike will bring the Moog legacy alive with his synth-heavy instrumentals and his “Wall of Doom” modular synthesizer (so named by his roadies). The Wall of Doom, a massive analog modular synthesizer with restored 1967 Moog modules at its heart, will grace the stage of the Orange Peel as the musical and historical representation of Bob Moog’s legacy of pushing the boundaries of sonic reality. This marks Norlander’s first performance in Western North Carolina.

Norlander states “I have been a fan of the Moog instruments since I was kid, and I had the great privilege of knowing Bob Moog in his later years. Moog is, without a doubt, the most iconic name in synthesizers, and to many, the word Moog is synonymous with the word synthesizer. I am really looking forward to this stellar event for The Bob Moog Foundation in Asheville where we will celebrate the legacy of Bob Moog through music using his wonderful, timeless instruments.”

Norlander will be joined on stage by a host of Asheville’s top musicians including percussionists, brass and string players as well as a choral group of four vocalists. The exact lineup of will be announced in the coming weeks.

Opening for Norlander and accompanying musicians will be Asheville street musician sensations Blind Boy Chocolate and the Milk Sheiks featuring Dwight Hawkins (Saw, Guitar, Vocals), Nicky The Squirrel (Mandolin, Harmonica, Kazoo, Vocals), Tony Costa (Guitar, Kazoo, Vocals), Alex Brady (Gut Bass) performing ragtime, jug band, early blues & country. Furthering the spirit of celebrating musical genres and technologies, the Bob Moog Foundation is proud to feature this group whose sound incorporates the musical saw, an instrument whose sound is much like the theremin, an early electronic musical instrument upon which the Moog legacy was founded.

In addition to fantastic music, Moogus Operandi will explore the Moog legacy through visual art. The Bob Moog Foundation has issued a call to Asheville artists to donate original works of Moog-inspired art to raise funding for the Foundation through an online auction. In the week leading up to the celebration, the foundation will hold an eBay auction featuring the unique pieces of Moog-inspired art. The eBay format will be used to provide an opportunity for the local artists to have their work showcased to a multi-national audience. It will also give the worldwide community of Moog enthusiasts a chance to bid on one-of-a-kind pieces of art created in the pioneer’s hometown.

The auction, which will begin on May 20th, is scheduled to close at the end of the May 27th Moogus Operandi event at 10 pm; attendees will be able to participate through bidding stations set up by CityMac. Artists can register their pieces of art through May 1, 2010 at Submissions must be received by May 15 at 2pm. More information about the auction can be found on the Foundation’s website.

Additionally, visitors will be treated to a multimedia presentation by Gene Felice, the graphics artist who created the Moogseum 3D conceptualization for the Foundation’s hallmark project, the Moogseum. Felice will be highlighting the profound impact of Moog’s inventions on the music industry and on the musicians who have taken his instruments far beyond Bob’s wildest expectations. Felice will be using media directly from Bob Moog’s archives, such as vintage photos, schematics, movie clips and more.

Attendees of the event will be able to participate in a raffle, with generous prizes given by Asheville area businesses. Raffle prizes include an Ipod Touch courtesy of CityMac ($250 value), an Mp-201 Multi-Pedal from Moog Music, Inc. ($499 value) and a chance to lay down some tracks and pull shapes in a day session at the world-class facility of Echo Mountain Recording ($1000 value).

Finally, guests will be able to explore the sonic boundaries of the Moog sound in the Foundation’s MoogLab interactive experience. Theremins and synthesizers will be set up in the back of the Orange Peel, with BMF volunteers standing by offering instructional advice.

Moogus Operandi promises to be a unique opportunity to be immersed in a rich musical experience that blends musical genres and showcases musical technology from its most primal form to its most cutting edge. The combination of talent that will be found on the Orange Peel stage on the 27th will be as unique as the Moog Legacy itself.

As a small non-profit, the Bob Moog Foundation creates unique fundraising events to fulfill its mission and to raise much needed funding for its three projects. The funding supports the Foundation’s staff and many volunteers who are painstakingly working to carry Bob Moog’s legacy forward to future generations.

Moogus Operandi is being sponsored by Asheville Brewing Company, CityMac, Echo Mountain Recording, Gould Killian CPA Group, Moog Music Inc, the Mountain Express and RBC Centura Bank . Without their support, this event would not be possible.

Please join us the night of May 27th! It’s going to be a fantastic evening of musical and artistic celebration!


For ordering information please call the Orange Peel at 1-866-468-7630, visit their website or visit their box office at 101 Biltmore Ave. in Asheville. Hours are from Wed-Sat 12 noon to 5:30pm.